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Marking a major shift in her coaching journey, the former England youth boss has stepped down from the England WU23 national team to assume the role of head coach for NWSL franchise Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its inaugural two seasons in the top-flight American league. Montoya stated in September his intention to depart at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”

Track Record of Success

During her tenure in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Making the move alongside her to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Emma is not only an excellent coach, but she also has a strong record of developing players to compete at the highest levels.”

“She is an outstanding leader of people and culture and has the tactical philosophy we were searching for,” added Cossington.

Bay FC's Journey

The club experienced a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their service and wish them all the best with their next chapter. They have played a crucial part in fortifying the pipeline between the WU23s and the senior squad.”

“Their work has directly shaped the development of many promising talents who have progressed into senior Lionesses,” he finished.

Pathway Success

After succeeding Mo Marley in 2023, Coates presided over the advancement of several players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, with the aim to continue the growth of the Women’s Under-23s setup in the seasons ahead.